Riyadh Season Opening Ceremony 2025

Riyadh Season launched with a vibrant daytime parade that energized the entire capital. Riyadh Boulevard transformed into a hub of excitement, featuring colorful floats, roaming performers, and 12 giant inflatables inspired by New York’s iconic Macy’s balloons. The spectacle was enhanced with custom music, dazzling costumes, and stunning special effects. More than 1,000 performers took part as massive crowds gathered to celebrate the grand opening, which was broadcast live on 12 TV channels by the General Entertainment Authority.